The Tesla
AutoCorrect Project
Introduction:
Drivers have created a car language based off of only gas vehicles. The Tesla AutoCorrectProject redefines the car language for electric vehicles.
Objective:
Crowdsource a new lexicon for electric vehicles.
Background:
Senior Thesis Project from the Fashion Institute of Technology.
MINI IT.
The Collegiate Effie 2nd Place Award Winning Campaign
Introduction:
Introduced in 2009, modeled after the North American Effie competition, the Collegiate Effie competition gives participants a chance to create marketing communication cases that address real world challenges for marketers.
Objective:
Market MINI vehicles to millennials who see no need to own a car.
Overview:
MINI IT. is a collegiate car sharing concept that allows students to rent a MINI hourly, daily or for the whole weekend without the responsibilities tied to owning a car. These MINI sessions will enable students to form a bond with MINI like never before.
Amazon.com Fashion Studio Sessions - Menswear
2nd Place Finalist – FIT Menswear Team
Position: Post Production & Design
Concept: Weather Meets Wardrobe
Introduction:
A creative competition for the top students from New York City’s leading undergraduate fashion and design universities. The student participants plan, style, shoot, and design their editorial campaign while receiving real-time feedback from fashion-industry leaders. The Studio Sessions participants ultimately present their final campaigns to a panel of Amazon Fashion Executives.